Ride, share and protect. It was with these words that Picture’s history began. Their story is of three young guys, from different backgrounds, who decided to change their lives and embark upon the adventure of making sportswear. After many trials and tribulations, and after meeting many people, their idea began to take shape and “Picture” was formed. Their aim was to make ethical, organic sportswear adapted technically for its’ use. Clothes that conformed to their ideals and to those they aspire to. With “Picture” they have chosen to think differently from conventional clothing companies. The essence of Picture is to : Ride, Protect and Share. To ride in locations all over the world, and in harmony with the elements to protect, by ensuring that they use materials which are made with the utmost respect for the environment., to share the times that are important, with those who are important to them. Our planet is sick, and natural resources are running out. Picture aim to work in a way that is respectful to the Environment
Rigorous traceability and control! Picture makes every effort to ensure environmentally friendly products.
Picture products in organic cotton:
The products they develop come from organic agriculture and do not use pesticides nor chemical fertilisers to save the Ecosystems, without polluting the ground and water. They took the engagement that none of their product is coming from the organic genetically modified cultures. The whole cotton transformation process from cotton to fil, from fil to fabrics, from fabric to painted clothes, is guaranteed clean and under control.
Picture products in recycled matters:
All Picture’s technical products in polyester or polyamide matter are made with recycled matters with respect towards environment.
The top green recycled yarn label certifies that the recycled fibres used in their products are coming from the recycling process of pet bottles.
The manufactures Picture work with have signed an ethical and environmental engagement, guaranteeing respect towards all the men and women who work on their product development.